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QueueUp

QueueUp is an AI-powered social matchmaking app for Steam gamers

Designed to enhance the online gaming experience by connecting like-minded players through a safe and intelligent matching system.

Project
UI & UX Design

Tools
Figma /Miro

Client
CommLead

Features

01_Onboarding: Personalized From the Start

The onboarding process connects directly to a user’s Steam profile for gameplay data and asks players to share their favorite games, playstyles, and preferences. This combination of system data and personal input enables QueueUp to create more accurate and meaningful matches with like-minded gamers.

02_Matching: Finding the Right Teammates

QueueUp’s matching feature lets users fine-tune their ideal teammates by setting preferences such as age or competitiveness. Once a match is generated, users enter a waiting room to preview profiles and chat briefly to confirm the fit. If everyone agrees, the group moves into an official voice chat room to start gaming, ensuring each session is both transparent and personalized.

03_Rate & Refine: Smart Feedback Loop

After each match, players are prompted to rate their teammates on a scale of 1 to 5. These ratings help QueueUp’s AI refine future matchmaking by identifying compatible playstyles and personalities. Players can also send friend requests to likeminded teammates or report any verbal abuse or inappropriate behavior to help maintain a safe gaming environment.

04_Experienced Users: Future Gaming and Community Building

To support future gameplay, users can add games to their favorites list for convenient access from the homepage. They may also view which friends are currently online, send greetings, and coordinate upcoming matches. The friend list displays real-time status, and invitations from available friends appear as live invitations, enabling immediate participation. Additionally, users can explore the community page to share gaming experiences and engage with others.

The Problem

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Online gaming too often becomes a toxic, exclusionary experience:​

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  • Stress and insecurity from hostile interactions

  • Mismatched skill levels and incompatible playstyles

  • Harassment and sexism, especially toward female players

  • Uncomfortable gender dynamics

  • Difficulty joining existing gaming groups or communities (e.g. Discord)

  • Challenges maintaining connections with like-minded players

User Research

User Persona

User Journey Map

Wireframe

Iterations

Old design separated “Me” at the bottom, obscuring that there are five players. The update places “Me” as the same card alongside others to clearly show five participants and standardizes orange for confirm actions.

Waiting Room

Favorites

Adding the 'favorite' section on the homepage that displays the games you have marked as favorites, putting them front and center so you can open them with one tap. Add or remove favorites anytime and the shelf updates instantly, helping you spend less time searching and more time playing.

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