Desire to Waste
Waste is the consequence of unthoughtful human desire. While desire is natural, ignoring its consequences is not.
This project is a renewable poster design for the V&A Museum, aiming to raise environmental awareness through multidimensional interactive communication assets enhanced with Augmented Reality.
Project Type
AR/XR; Screen Printing; 3D Modeling
Location
London
Date
Jan. 2024
Interactive AR Invitation
A4 Size
Seeded Paper
Screen Print, Photopolymer, Adobe Aero, Blender
Interactive Augmented Reality experience that communicates the consequences and impact of human waste.
Experience AR
1. Scan the QR code to open the page on Instagram.
2. Point your camera at the image.
3. Enjoy the AR experience!
Design Process
1. Working with Recycled Seeded Paper.
3.3D Modeling and Animation.
2.Screen Printing and Photopolymer Printing
4. Implementing Augmented Reality Interactions.
Deliverables
Impact
This project used augmented reality (AR) and sustainable design to raise environmental awareness and reduce paper waste. By combining traditional printing with digital tools, it showcased eco-friendly materials and created an engaging, interactive experience. The AR feature, highlighting coral reefs, helped educate the audience on environmental issues. Ultimately, the project demonstrated how thoughtful design can minimize waste, promote sustainability, and encourage recycling, fostering a deeper connection to the planet.